{
 "schemaVersion": 1,
 "generated": "2026-10-30",
 "dataLicense": "CC BY-SA 4.0",
 "license": "CC BY-SA 4.0",
 "notice": "Data from Open Source Everything (https://opensourceeverything.org), licensed CC BY-SA 4.0: use it freely, credit the site, link to the page, and share changes under the same license. Listings were drafted with AI assistance and are managed by the r/TrueOpenSource moderators; check a project's own page before relying on a fact.",
 "id": "seo-marketing",
 "name": "SEO and marketing tools",
 "page": "https://opensourceeverything.org/g/seo-marketing/",
 "category": "business",
 "categoryName": "Business & finance",
 "job": "Checking search rankings and site health, and running marketing",
 "closedApps": [
  "Semrush",
  "Ahrefs",
  "Screaming Frog"
 ],
 "coverage": "partial",
 "alternatives": [
  {
   "id": "lighthouse",
   "name": "Lighthouse",
   "page": "https://opensourceeverything.org/p/lighthouse/",
   "summary": "Lighthouse is a free tool from Google that checks a web page and reports on its speed, quality, and how well it follows good web-building practices. It is aimed mainly at web developers and site owners who want to improve their pages.",
   "kind": "developer_tool",
   "setup": "easy",
   "setupWhy": "It is built into Chrome: open the browser's developer tools and choose Lighthouse to get a report.",
   "platforms": [
    "web"
   ],
   "license": "Apache-2.0",
   "licenseClass": "open",
   "licenseNeedsCheck": false,
   "stars": 30958,
   "forks": null,
   "status": "active",
   "verified": false,
   "latestRelease": null,
   "code": "https://github.com/GoogleChrome/lighthouse",
   "website": null,
   "download": null,
   "release": null,
   "family": null,
   "familyChildren": [],
   "howToHelp": null,
   "project": "lighthouse",
   "rank": 1,
   "fit": "partial",
   "note": "Checks site health and SEO basics, but not search rankings or marketing.",
   "why": "Does part of the job · Easy setup",
   "score": 40.5
  },
  {
   "id": "mautic",
   "name": "Mautic",
   "page": "https://opensourceeverything.org/p/mautic/",
   "summary": "Mautic is free, open software that helps organizations plan and run marketing campaigns, such as sending emails and tracking how people respond. It is aimed at businesses and organizations that want to run their own marketing system instead of paying a cloud service.",
   "kind": "self_hosted",
   "setup": "advanced",
   "setupWhy": "You run it on your own server (a computer you set up and keep running), or from the command line.",
   "platforms": [
    "server"
   ],
   "license": "GPL-3.0-or-later",
   "licenseClass": "open",
   "licenseNeedsCheck": true,
   "stars": 10854,
   "forks": null,
   "status": "active",
   "verified": false,
   "latestRelease": null,
   "code": "https://github.com/mautic/mautic",
   "website": "https://www.mautic.org",
   "download": null,
   "release": null,
   "family": null,
   "familyChildren": [],
   "howToHelp": null,
   "project": "mautic",
   "rank": 2,
   "fit": "partial",
   "note": "Covers marketing campaigns, not search rankings or site health checks.",
   "why": "Does part of the job · Advanced setup",
   "score": 36.1
  },
  {
   "id": "serpbear",
   "name": "SerpBear",
   "page": "https://opensourceeverything.org/p/serpbear/",
   "summary": "SerpBear is a free program that checks where a website appears in Google search results for chosen keywords, and tells you when those positions change. It is for website owners and marketers who want to track their search rankings without paying for a large commercial service.",
   "kind": "self_hosted",
   "setup": "advanced",
   "setupWhy": "You run it on your own server (a computer you set up and keep running), or from the command line.",
   "platforms": [
    "server"
   ],
   "license": "MIT",
   "licenseClass": "open",
   "licenseNeedsCheck": false,
   "stars": 2149,
   "forks": null,
   "status": "active",
   "verified": false,
   "latestRelease": null,
   "code": "https://github.com/towfiqi/serpbear",
   "website": null,
   "download": null,
   "release": null,
   "family": null,
   "familyChildren": [],
   "howToHelp": null,
   "project": "serpbear",
   "rank": 3,
   "fit": "partial",
   "note": "Covers keyword rank tracking; lacks site health audits and general marketing tools.",
   "why": "Does part of the job · Advanced setup",
   "score": 36
  },
  {
   "id": "unlighthouse",
   "name": "Unlighthouse",
   "page": "https://opensourceeverything.org/p/unlighthouse/",
   "summary": "Unlighthouse scans every page of a website using Google Lighthouse, a tool that checks speed, accessibility and quality, and shows the results in a web dashboard. It is for developers and website owners who want to check the health of a whole site at once.",
   "kind": "developer_tool",
   "setup": "advanced",
   "setupWhy": "Made for developers: you use it from code or the command line.",
   "platforms": [
    "windows",
    "mac",
    "linux"
   ],
   "license": "MIT",
   "licenseClass": "open",
   "licenseNeedsCheck": false,
   "stars": 4920,
   "forks": null,
   "status": "active",
   "verified": false,
   "latestRelease": null,
   "code": "https://github.com/harlan-zw/unlighthouse",
   "website": "https://unlighthouse.dev",
   "download": null,
   "release": null,
   "family": null,
   "familyChildren": [],
   "howToHelp": null,
   "project": "unlighthouse",
   "rank": 4,
   "fit": "partial",
   "note": "Checks site health and speed only; no search rankings or marketing features.",
   "why": "Does part of the job · Advanced setup",
   "score": 33.1
  }
 ],
 "source": "https://opensourceeverything.org/g/seo-marketing/",
 "group": "SEO and marketing tools",
 "replaces": [
  "Semrush",
  "Ahrefs",
  "Screaming Frog"
 ]
}